Privacy & Cookie Policy

The Whoopie Bakery Privacy Policy ----- This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from www.thewhoopiebakery.co.uk (the “Site”). PERSONAL INFORMATION WE COLLECT When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information”. We collect Device Information using the following technologies: - “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org. - “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps. - “Web beacons”, “tags”, and “pixels” are electronic files used to record information about how you browse the Site. Additionally, when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number. We refer to this information as “Order Information”. When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information. We value your privacy and the information you consent to share in relation to our SMS marketing service. We use this information to send you text notifications (for your order, including abandoned checkout reminders), text marketing offers, and transactional texts, including requests for reviews from us. Opt-in data and consent for text messaging will not be shared with any third parties except for messaging partners, for the purpose of enabling and operating our text messaging program. Our website uses cookies to keep track of items you put into your shopping cart, including when you have abandoned your checkout. This information is used to determine when to send cart reminder messages via SMS. HOW DO WE USE YOUR PERSONAL INFORMATION? We use the Order Information that we collect generally to fulfil any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to: - Communicate with you; - Screen our orders for potential risk or fraud; and - When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services. We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimise our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns). SHARING YOUR PERSONAL INFORMATION Most importantly, don't worry - we will never sell your data to anyone. We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use WooCommerce to power our online store--you can read more about how WooCommerce uses your Personal Information here: https://woocommerce.com/document/marketplace-privacy/privacy and also here: https://automattic.com/privacy/. We also use Google Analytics to help us understand how our customers use the Site -- you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout. Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights. So don't worry, we will never sell your data onto anyone. NAII Opt Out for Privacy Policy Page Please visit: http://optout.networkadvertising.org opt-out page where you can learn more about NAI members who deliver tailored online ads and your choices to opt-out of receiving them. BEHAVIOURAL ADVERTISING As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work. You can opt out of targeted advertising by using the links below: - Facebook: https://www.facebook.com/settings/?tab=ads - Google: https://www.google.com/settings/ads/anonymous - Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/. DO NOT TRACK Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser. YOUR RIGHTS If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below. Additionally, if you are a European resident we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States. DATA RETENTION When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information. CHANGES We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons. CONTACT US For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at hello@thewhoopiebakery.co.uk or by mail using the details provided below: The Whoopie Bakery [Re: Privacy Compliance Officer] 408 Cottingham Road, Hull, HU6 8QE ***************** Cookie policy ----- 1. Information about our use of Cookies Our website uses cookies to distinguish you from other users of our website. This helps us to provide you with a good experience when you browse our website and also allows us to improve our site. By continuing to browse the site, you are agreeing to our use of cookies. A cookie is a small file of letters and numbers that we store on your browser or the hard drive of your computer if you agree. They are used to identify the user or device and to collect information. We use cookies to: - keep track of the items stored in your shopping basket and take you through the checkout process; - recognise you whenever you visit this website (this speeds up your access to the website as you do not have to log in each time); - obtain information about your preferences, online movements and use of the internet; - carry out research and statistical analysis to help improve our content and products and to help us better understand our visitor and customer requirements and interests; - target our marketing and advertising campaigns more effectively by providing interest-based advertisements that are personalised to your interests; and - make your online experience more efficient and enjoyable. Cookies are typically assigned to one of four categories, depending on their function and intended purpose: absolutely necessary cookies, performance cookies, functional cookies, and cookies for marketing purposes.: 1. Strictly necessary cookies. These are cookies that our website needs in order to function and if they are not accepted by you, parts of the site won’t be usable. They include, for example, cookies that enable you to log into secure areas of our website, use a shopping cart or make use of e-billing services. 2. Analytical/performance cookies. They allow us to recognise and count the number of visitors and to see how visitors move around our website when they are using it. This helps us to improve the way our website works, for example, by ensuring that users are finding what they are looking for easily. 3. Functionality cookies. These are used to recognise you when you return to our website. This enables us to personalise our content for you, greet you by name and remember your preferences (for example, your choice of language or region). 4. Targeting cookies. These cookies record your visit to our website, the pages you have visited and the links you have followed. We will use this information to make our website and the advertising displayed on it more relevant to your interests. 1. Third Party Cookies Third parties may also set cookies on our website, for example Facebook and Twitter. These third parties are responsible for the cookies they set on our site and we have no control over them. If you want further information please go to the website for the relevant third party. You block cookies by activating the setting on your browser that allows you to refuse the setting of all or some cookies. However, if you use your browser settings to block all cookies (including essential cookies) you may not be able to access all or parts of our site. All popular browsers (e.g. Chrome, Internet Explorer, Edge and Safari) allow you to amend your cookie settings so that cookies are no longer enabled across all websites that you visit. For further information about cookies and how to disable them please go to the Information Commissioner’s webpage on cookies; https://ico.org.uk/for-the-public/online/cookies/.

Introduction

Protection of your data is especially important to The Whoopie Bakery Ltd and we are committed to safeguarding the privacy of our website visitors, customers, employees and other parties using our services.

The Data Protection Act 2018 controls how your personal information is used by organisations, businesses or the government, and is the UK’s implementation of the General Data Protection Regulation (GDPR).

Everyone responsible for using personal data has to follow strict rules called data protection principles. They must make sure the information is:

  • used fairly, lawfully and transparently
  • used for specified, explicit purposes
  • used in a way that is adequate, relevant and limited to only what is necessary
  • accurate and, where necessary, kept up to date
  • kept for no longer than is necessary
  • handled in a way that ensures appropriate security, including protection against unlawful or unauthorised processing, access, loss, destruction or damage

There is stronger legal protection for more sensitive information, such as:

  • race
  • ethnic background
  • political opinions
  • religious beliefs
  • trade union membership
  • genetics
  • biometrics (where used for identification)
  • health
  • sex life or orientation

There are separate safeguards for personal data relating to criminal convictions and offences.

 

Types of Data Collected

 

Personal Data: 

While using our service, we may ask you to provide us with certain personally identifiable information that can be used to contact or identify you. This information may include, but is not limited to:

 

  • Email address
  • First & Last Name
  • Billing Address
  • Shipping Address
  • Credit Card Number
  • Telephone Number

 

Usage Data:

Usage data is collected automatically when using the website and may include information such as:

  • The device IP address
  • Browser type
  • Browser version
  • Pages of the website that you visit
  • Time & Date of the website visit
  • Time spent on certain pages
  • Diagnostic data
  • Mobile operating system (if using mobile devices)
  • Search terms that referred you to the website

 

Tracking Technologies & Cookies: 

Cookies and other technologies may be used to track the activity on our website and store certain information in order to improve our website. This may include:

  • Cookies: temporary data files placed on your device and often include a unique ID. For more information about cookies and how to disable them, please visit All About Cookies (https://allaboutcookies.co.uk/)
  • Log Files: track actions and collect data while using the website
  • Web Beacons: tags, pixels, gifs that permit the Company to count users who have visited pages and records information about how you used the website

 

Use of Your Personal Data

The Company may use personal data for the following purposes: 

  • To provide and maintain our website, including monitoring usage
  • To manage your account: fulfilment of orders, processing payment, arranging for shipping and providing invoices/order confirmations.
  • To contact you by email, telephone, SMS or other equivalent forms of communication.
  • To screen orders for risk of fraud
  • To provide you with news, offers and general information about goods, services and events unless you have opted not to receive this information.
  • Other uses: Usage trends, effectiveness of promotional campaigns, user experience and improvements to our website, goods and services.

 

Sharing Personal Data

To opt out of Google Analytics, please use the following link: https://tools.google.com/dlpage/gaoptout

Personal information may also be shared to comply with applicable laws and regulations, lawful requests for information and subpoena, and to protect our rights.

 

Behavioural Advertising

We use your personal information to provide you with targeted advertising or marketing communications we believe you may be interested in.

For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt out of targeted advertising by:

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info

 

Data Retention

The Company will retain your personal information for as long as is necessary for the purposes set out in this Policy, and to the extent necessary to comply with our legal obligations.

 

Your Rights

You have the right to access personal information held about you and to ask that your information be corrected, updated or deleted. If you would like to exercise this right, please use the contact details below.

 

Links to Other Websites

Our website may contain links to third-party websites that are not operated by us. If you click on a third-party link, you will be directed to that third-party’s site. We strongly advise that you refer to their Privacy Policy as we have no control over the content, privacy policies or practices of any third-party websites.

 

Changes to this Policy

We may update this Privacy Policy from time to time and we will notify you by placing the updated Policy on our website.

 

Contact Us

For more information about our privacy practices, if you have questions or would like to make a complaint, please contact us by email at hello@thewhoopiebakery.co.uk

 

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Temporary Closure

Hello, Whoopie Lovers!
Although we are not currently taking online orders, we are BACK FOR ONE WEEK ONLY AT THIS YEAR'S HULL FAIR! Check out our socials for pitch info, menu, prices and opening times.

Meanwhile, our beautiful little Whoopie brand is up for sale. If you want to take on a fantastic and unique product with nearly two years of groundwork already done, and are ready to take it to the next level, then The Whoopie Bakery could be just what you're looking for. Please email kate@thewhoopiebakery.co.uk to discuss.

You can also still join the mailing list and follow our socials for updates when the business has been taken on by a new owner, and to keep up to date with Kate and Matt's ventures, visit www.thechefandthesloth.com.

We want to say a huuuuge thank you to all our customers and we hope our paths will cross again, and that you'll continue to support Whoopie as it progresses.